An Online Publication by Generational Equity
A colleague recently sent me a link to a TED talk by Simon Sinek named “How Great Leaders Inspire Action.” In less than 20 minutes, Simon succinctly conveys how great leaders inspire those around them and how companies’ marketing departments can do the same.
In a nutshell, inspirational leaders all start with why.
I’ve crafted a summary of his presentation below, but if you have 18 minutes, I encourage you to listen, as Simon is a great storyteller and teacher.
We’re always looking for new ways to increase sales. Here are three simple tactics to improve your bottom line.
At The Private Business Owner, we’re all about sharing information that helps companies become buyer ready. Because business owners want to get the greatest return on their investment, we’ve compiled five simple new year resolutions that will prep your company for the day you decide to exit.
It seems like on a daily basis now we are hit with a barrage of bad economic news. Although most experts do not expect a true double-dip recession to hit, many sectors of the economy have certainly slowed. Given this reality, we thought it might be a good idea to share some sage advice we came across recently on how to survive an economic slowdown. Both Thor Harris, president of the PR firm Percepture, and Carol Tice of Entrepreneur.com have come up with a few great ideas on this topic.
Running a successful business is the goal of every business owner. Eventually though you will need to sell the company in order to move on to your next venture or to retire and sail off into the sunset Jimmy Buffett style. In order to obtain the most money upon the sale of your company,you will need to ensure that every aspect of your company is “buyer ready.” Developing an ongoing, stable revenue stream comprised of satisfied customers is one of the most important things you can do to make your company buyer ready.
A couple of months ago, John Warrillow wrote an article for Inc.com called “One Question Can Predict the Future of Your Company.” In it, he discusses a common problem for all business: monitoring customer satisfaction levels.
We all know how crucial good customer service is to our business. A while back, Carl Doerksen pointed out that our “real boss” is not our manager or CEO but the customer.
The infographic below touches on some of the same points that Carl mentioned – things like following through with your promises, being knowledgeable about your company’s products and services, and treating people respectfully.
