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Your Company’s Purpose Matters More Than What You Sell

May 2, 2012 By Leave a Comment

A while back we shared a TED Talk named “How Great Leaders Inspire Action” given by Simon Sinek. Sinek’s 18-minute message can be boiled down to one sentence: People don’t buy what you do; they buy why you do it. In essence, your purpose is more important than the products or services you offer when selling to a client.

Sinek is not alone in his thinking, as other leaders have echoed this sentiment. Most recently was Bill Taylor in an article, “It’s Not What You Sell, It’s What You Believe,” for the Harvard Business Review Blog.

Defining “Strategic Leadership” For Business Owners

April 12, 2012 By Leave a Comment

“Strategic leadership” is a phrase that is often difficult for most private business owners to define. It’s vague and has different definitions depending upon whom you ask; yet it is crucial to the success of your business. Without strategic leadership, your company will lack vision and focus and could become a thing of the past, instead a leader in the industry.

How Great Leaders And Companies Inspire Action [Video]

January 25, 2012 By Leave a Comment

A colleague recently sent me a link to a TED talk by Simon Sinek named “How Great Leaders Inspire Action.” In less than 20 minutes, Simon succinctly conveys how great leaders inspire those around them and how companies’ marketing departments can do the same.

In a nutshell, inspirational leaders all start with why.

I’ve crafted a summary of his presentation below, but if you have 18 minutes, I encourage you to listen, as Simon is a great storyteller and teacher.

The Honey Badger’s Guide To Being a Fearless Leader

November 1, 2011 By Leave a Comment

Maybe you’ve heard the tales of the infamous honey badger—the world’s most fearless creature—who surfaced on the Internet earlier this year. Its conquests have become so popular that they’ve landed the weasel-looking animal in a commercial for pistachios and LSU cornerback Tyrann Mathieu has adopted the nickname “Honey Badger.”

For those unfamiliar with the African creature, it is capable of attacking and eating snakes, fighting jackals, and invading beehives to eat the larvae. To see the honey badger in action, watch the clip below.

Getting Things Done – Back To The Basics

October 19, 2011 By Leave a Comment

Due to the economy, businesses are being asked to do “more with less.” Not only do we as business owners have more to do these days but we also operate in more complex worlds. Still, sticking to the basics is the key to time management and getting things done. In this article, I’m going to share my version of “the basics.”

There are three variables that apply to getting something done: the task(s) at hand,  the time available,  and the resources required to do it. In the spirit of providing helpful guidance, I’ll put the winning formula up front. If you want to get things done, use a fixed timeframe, optimize your resources, and reduce the tasks at hand in order to succeed at getting things done.

The Biggest Mistake A Leader Can Make [VIDEO]

September 6, 2011 By Leave a Comment

Everyone has different opinions when it comes to the topic of leadership. There are loads of books out there that talk about all the actions people can take to be good leaders; every expert seems to have their own theory on the topic. But what about bad leadership? Are there common mistakes that bad leaders make that negatively impact the growth of their organizations? We certainly know that there are frustrating things that bosses do.