Twitter has been around for seven years now, and the majority of businesses – estimates range from 50 percent to 80 percent – have taken to the platform. But many marketers are still searching for the “perfect tweet formula.”
In order to stay relevant, businesses will have to continue developing their social mediastrategies as the Internet evolves – making the hunt for that perfect formula an ongoing one. But don’t let that get you down or overwhelm you.
Regardless of what new features are rolled out tomorrow or what new networks emerge, there is something that social media marketing teams can do today – analyze information that we have and add new best practices to our arsenals.
One study that helps us get closer to the perfect formula comes from Buddy Media. Nine months ago the company published an analysis that examined what was driving user engagement on more than 300 of the top brands on Twitter.