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You are here: Home / Sales & Marketing / Stop Caring About the Number of Social Media Followers Your Business Has

Stop Caring About the Number of Social Media Followers Your Business Has

June 16, 2011 By Lindsey Perkins Wade

Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have. That thinking won’t help you grow your business.

Do the thousands of people that “liked” your Facebook page interact with your business? Do they share your products and services with others? Do they tell you what their likes and dislike are?

If there is no relationship between you and all of these followers – if they don’t interact with you – then they don’t offer much value to you.

In an American Express Open Forum event, someone asks Seth Godin, famed marketer, if social media is valuable for businesses. His full response (just over two minutes) is below.

As Godin points out, getting caught up with these just-for-show numbers is like only caring about the number of hits your website gets. These numbers don’t translate into observers converting into customers.

The benefits of utilizing social media stem from the worthwhile relationships that you develop while participating in it. Don’t get caught up in the popularity contest.

© 2011 Generational Equity, LLC All Rights Reserved

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Filed Under: Sales & Marketing Tagged With: facebook, seth godin, social media, twitter

About Lindsey Perkins Wade

Lindsey Perkins Wade is managing editor of The Private Business Owner.

The Private Business Owner – A Generational Equity Blog

The Private Business Owner is an online publication sponsored by Generational Equity. PBO aims to provide useful tips and information that will improve both the lives and businesses of entrepreneurs, as well as provide valuable insight into the company exit process through bi-weekly M&A Digests.
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