Do the thousands ofthat “liked” your Facebook page interact with your business? Do they share your products and services with others? Do they tell you what their likes and dislike are?
If there is no relationship between you and all of these followers – if they don’t interact with you – then they don’t offer much value to you.
As Godin points out, getting caught up with these just-for-show numbers is like only caring about the number of hits your website gets. These numbers don’t translate into observers converting into customers.
The benefits of utilizing social media stem from the worthwhile relationships that you develop while participating in it. Don’t get caught up in the popularity contest.
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