Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have. That thinking won’t help you grow your business.
Do the thousands of people that “liked” your Facebook page interact with your business? Do they share your products and services with others? Do they tell you what their likes and dislike are?
If there is no relationship between you and all of these followers – if they don’t interact with you – then they don’t offer much value to you.
In an American Express Open Forum event, someone asks Seth Godin, famed marketer, if social media is valuable for businesses. His full response (just over two minutes) is below.
As Godin points out, getting caught up with these just-for-show numbers is like only caring about the number of hits your website gets. These numbers don’t translate into observers converting into customers.
The benefits of utilizing social media stem from the worthwhile relationships that you develop while participating in it. Don’t get caught up in the popularity contest.
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