PBO Link Roundup for August 11th, 2011

In today’s edition of the link roundup, you get: a conversation with the president of Standard and Poor’s; myths about social media marketing for businesses; and tips on a) how to look and act like a leader, and b) how to backup the precious information on your smartphones.

Conversation With S&P President Deven Sharma — CNN Money

Following the historic U.S. credit downgrade, Standard & Poor’s president Deven Sharma talks about the market sell off, the president’s response and why the Treasury might be taking this all so hard.

Ten Myths About Social Networking For Business — Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike.

The truth is the answers to these questions keep changing, because we are only beginning to understand how to harness social networks to unlock the Web’s true potential. We are learning, day by day. What none of us can afford is to stand by and watch it all unfold. There’s money to be made, after all!

Here, then, is a comprehensive guide to social networking misconceptions–each accompanied by a tangible action plan that you can take right now. Have other effective tactics you’d like to share? Please comment on this post.

How to Look and Act Like a Leader — WSJ

Savvy executives know the part, act the part and look the part. That’s because they exude “executive presence,” a broad term used to describe the aura of leadership.

To make your website an extenstion of your sales staff, create content that educates visitors and helps convert them into leads. Serving is the new selling.