If Google+ is not included in your company’s marketing strategy, it’s time to add it. The social media platform is here to stay and can give your business’ marketing strategy a refreshing boost with easy-to-implement steps.
Why Google+ Matters
While Google’s previous attempt at social media (Google Buzz) failed, Google+ will be here for the long haul. Even though the newest Google social media platform did not immediately impress after its summer 2011 launch, the company has indicated that the product is essential to the future success of its core product – which everyone uses every day – its search engine.
For example, one way that Google is already leveraging the social media platform to enhance its search product is through its authorship function. To reduce the amount of spam in search results, Google is allowing people to “claim authorship” to the articles that they’ve written.
By claiming authorship, Google is connecting content with its source, adding a layer of credibility. This transparency will make it harder for spammers to game the system and will provide better quality search results for its users
Another reason why Google+ matters to business owners is its position in the search market. We know that no one is close to overtaking the search engine giant, as its market share was most recently reported at 65.2% in December of 2012. With this in mind, listening to the direction Google wants to take will help guide businesses decision-making processes regarding their online practices.
Bottom Line: If the market leader in search engine technology is telling you that Google+ is important to them, it’s wise to make Google+ a priority in your marketing strategy if your business has any kind of online presence.
How To Get Started on Google+
To get going on Google+, visit https://plus.google.com/. You’ll log in with your Google account or create an account if you don’t already have one.
Just a note: In order to do anything on Google+ for your business, you must have a personal Google account. Everything on Google+ is tied to a person – this is one way Google is adding credibility to its search results.
After you’ve set up your personal Google+ account, there are two things that should be part of any company’s marketing strategy:
There are mistakes to avoid for each of these action items, so do your research first. I’ve included a couple links above to help you get started, but hiring a professional or spending 15-30 minutes researching the best and most efficient way to do these steps will be helpful before you implement them in your marketing strategy.
As a bonus, here is an infographic with 64 Google+ content strategies courtesy of Maria Peagler.
Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.
Is there anything else you’ve found to be helpful for your marketing strategy on Google+?
© 2013 Generational Equity, LLC All Rights Reserved
What can you do today so that your business will be appealing to buyers when you want to sell it? Learn when you download a free copy of Building and Exiting a Desirable Business today.
