One of the toughest parts of running a business is calculating the expected return on investment (ROI) of an event, conference or tradeshow. How can you determine if an event is worth the financial and time costs?
With the assistance of a nifty ROI calculator spreadsheet from Axial, you can estimate an event’s ROI in minutes to help with your decision-making.
Axial provides a network for professionals looking to acquire, sell or finance private companies. As part of a blog series exploring how to maximize value and effectiveness at industry conferences, its team created a free ROI calculator.
The spreadsheet is available to everyone on Axial’s website. The great thing about this tool is that any business professional in any industry can adjust the calculator to reflect his or her company’s sales processes.
Axial’s spreadsheet breaks down the computation into three simple steps:
- Calculate the cost, including registration, travel and time investments.
- Estimate the event’s potential generated value.
- Compute the ROI.
Again, the spreadsheet is available at: http://www.axial.net/blog/event-roi-calculator-excel-template-download/
How do you determine whether you attend an event?
© 2014 Generational Equity, LLC All Rights Reserved
*****
Interested in selling your business one day? Don’t miss these free, educational whitepapers that will better prepare you for the process from the mergers and acquisitions experts at Generational Equity.
