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You are here: Home / Sales & Marketing / Calculate An Event’s ROI With This Nifty Tool

Calculate An Event’s ROI With This Nifty Tool

January 27, 2014 By Lindsey Perkins Wade

One of the toughest parts of running a business is calculating the expected return on investment (ROI) of an event, conference or tradeshow. How can you determine if an event is worth the financial and time costs?

With the assistance of a nifty ROI calculator spreadsheet from Axial, you can estimate an event’s ROI in minutes to help with your decision-making.

Axial provides a network for professionals looking to acquire, sell or finance private companies. As part of a blog series exploring how to maximize value and effectiveness at industry conferences, its team created a free ROI calculator.

The spreadsheet is available to everyone on Axial’s website. The great thing about this tool is that any business professional in any industry can adjust the calculator to reflect his or her company’s sales processes.

Axial’s spreadsheet breaks down the computation into three simple steps:

  1. Calculate the cost, including registration, travel and time investments.
  2. Estimate the event’s potential generated value.
  3. Compute the ROI.

Again, the spreadsheet is available at: http://www.axial.net/blog/event-roi-calculator-excel-template-download/

How do you determine whether you attend an event?

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Filed Under: Sales & Marketing Tagged With: ROI

About Lindsey Perkins Wade

Lindsey Perkins Wade is managing editor of The Private Business Owner.

The Private Business Owner – A Generational Equity Blog

The Private Business Owner is an online publication sponsored by Generational Equity. PBO aims to provide useful tips and information that will improve both the lives and businesses of entrepreneurs, as well as provide valuable insight into the company exit process through bi-weekly M&A Digests.
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