Your company has decided to do a webinar. Fantastic! You’ll engage your customers or prospects, share your expertise and hopefully convince a few to start doing business with you today.
But the advantages of a webinar don’t have to stop after the webinar is over. Its content can be packaged and repurposed for almost every platform out there. After all, a webinar is just one piece of your content marketing strategy.
Here’s a list of 14 ways you can get more content out a single webinar, grouped by medium. Share it internally with your marketing team and figure out what works within your company’s budget and time constraints. Not every avenue is a perfect fit for every company.
And one last note, use language that your customers and prospects use when repackaging the content. Phrases that your customers use are the most important keywords.
Presentation
- Upload slides to a site like Slide Share to make the presentation easily accessible.
- If a graphic or slide is especially useful, let it stand alone as an infographic on your blog, making sure it’s branded. You can include the embed code in the blog post to encourage others to use it and also submit it to infographic directories.
Video
- Identify and upload smaller, impactful clips (2-4 minutes each) to YouTube or your Google+ company page that answer common questions or provide solutions to common problems. You can publish these in one-week increments to extend the life of your content.
- Upload the entire video to YouTube or your Google+ company page, along with a nice summary. This is helpful for those that missed the webinar or had to leave early.
- Create summary videos with minimal extra effort. The Content Marketing Institute has great instructions on how to do this and provides a wonderful example.
Blog
- Create articles embedding select clips and ask the speakers to expand on what they shared or point to other resources that discuss the topic in depth.
- Create a series that discusses the points made in the webinar in depth. If there were 4 themes in the webinar, create one article per theme, as well as a summary article that briefly outlines the themes and links to the more detailed pieces.
- Create an article that explores the questions posed at the end of the webinar. If you didn’t have time to get to all of them, create an article addressing the unanswered ones. Some questions may even merit an individual article. Bring the pieces to the attention of those that posed them via Twitter, email or some other way.
- Create a whitepaper out of the webinar. Some people prefer to read the topics discussed rather than listen or watch the presentation.
- Transcribe your webinar. It’s possible that your audience may find the document handy, especially if they are going to create content for their platforms based on the information from the webinar.
Audio
- Use the audio to create a podcast of the webinar. As with the videos, you can create shorter segments highlighting main points. Share these on a platform like SoundCloud or iTunes.
Other Social Media & Sharing
- If you designated a hashtag for Twitter or Google+ for the webinar, you can curate top tweets and insights from your attendees using a platform like Storify that packages things nicely. This is especially useful if you polled your audience at any point. You can then embed your Storify piece into an article on your blog.
- Share links to your “new” content on all your company’s social media platforms.
- Create photo albums on Google+, Facebook, Flickr, etc., as you see fit.
What do you do to repurpose webinar content?
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