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Why LinkedIn Matters To Your Business

February 16, 2016 By Jessica Johns Pool

linkedin-importance-for-businesses

If you’re in business, particularly B2B, and only participate in one social media platform, LinkedIn is the place to be. Here’s why LinkedIn should play an integral role in your personal brand as well as your company brand. [Read more…]

Filed Under: Sales & Marketing Tagged With: social media

Balancing Risk and Innovation for Market Success

January 27, 2016 By Jessica Johns Pool

innovation vs riskBusiness owners tend to be conservative, particularly where innovation is concerned. Why should you encourage innovation with its inherent risks?

According to the National Center for the Middle Market, significant innovation in the form of new products, services or processes provides significantly greater rewards:

“… companies that invested in new knowledge in existing markets reported an average initial investment of $1.6 million with a return of $5.2 million in revenues and $2.7 million in profits for their last completed innovation project. Per dollar invested, that’s 100% more revenue and 125% more profit than companies received when they innovated more conservatively.”

Here are a few tips to help you capture those extra profits. [Read more…]

Filed Under: Operations Tagged With: employees, Innovation

How To Fire A Relative From The Family Business

January 20, 2016 By Jessica Johns Pool

firing-family-member-in-family-business

Few things are harder to manage in a family business than the need to part ways with an underperforming relative. However, for the business to thrive, you must address all poorly performing employees, including those you see at the Thanksgiving table.

Maybe your great aunt really needs to retire so you can upgrade the accounting system. Maybe your niece is an entitled, lazy jerk. Maybe your brother needs to fulfill his dream of starting a different kind of business.

Regardless of the circumstances, here are five don’ts to follow when it comes time to separate a family member from the family business. [Read more…]

Filed Under: Human Resources Tagged With: employees, family business

5 Essential Tasks for Your Corporate Website

January 12, 2016 By Jessica Johns Pool

corporate-business-website-essentials

The company website, while far from a new-fangled thing, still gets treated by many business owners like an annoying brochure – not worth their attention and finished when launched. This could be one of the biggest marketing mistakes made by small-to-medium sized businesses.

A static, unprofessional website doesn’t work as hard for your company as it can and should, nor does it provide return on your investment.

To find out if your corporate website is working as hard as it should, ask yourself if your site performs these five essential tasks: [Read more…]

Filed Under: Sales & Marketing Tagged With: internet marketing, online marketing

Business Owner Tech Tips for Productivity

January 6, 2016 By Jessica Johns Pool

productivity-tech-tips

Technology can offer the middle-market company some distinct competitive advantages. Particularly if growth has stalled or profits are down, technology can help business owners see how systems are really working, or not. After all, processes and procedures that worked when you were a $10 million company probably need to change as you grow into a $50 million or $250 million outfit.

By drilling down to the facts, executives can lead process improvement, eliminate waste or capture efficiency. Thoughtful re-engineering through technology can help your teams do more with less or work smarter. So how do you do that? [Read more…]

Filed Under: Operations Tagged With: productivity, technology

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