A colleague recently sent me a link to a TED talk by Simon Sinek named “How Great Leaders Inspire Action.” In less than 20 minutes, Simon succinctly conveys how great leaders inspire those around them and how companies’ marketing departments can do the same.

In a nutshell, inspirational leaders all start with why.

I’ve crafted a summary of his presentation below, but if you have 18 minutes, I encourage you to listen, as Simon is a great storyteller and teacher. [Read more…]