After you decide you need a business blog, you need to figure out what kind of content to publish on it and how frequently you will be publishing. To help you with this, I’m going to share the No. 1 rule of blog publishing and provide tips to help you start creating content. [Read more…]
Business blogs can be a pain. They take time and money to set up, not to mention the resources required to maintain and promote them. In essence, they add another thing to your already long to-do list.
With all this in mind, sometimes business owners and CEOs have a hard time seeing the upside of creating a business blog.
But I’ve got news for you: Business blogs are special. And the benefits definitely outweigh the negatives. [Read more…]
It seems that nearly every organization has a company blog today. If your company doesn’t have one and you are planning to create one, at the outset you need to be realistic about why you are setting one up.
So what’s the point of creating a company blog? You might tell me that the blog’s goal is to “strengthen your brand” or “act as a lead generator.”
Those are common objectives, but how do you accomplish those things with a corporate blog? It all starts by following one simple rule.
And I guarantee that if you’re not following this rule, your blog won’t achieve its goals. [Read more…]
Developing a business blog can be a wonderful way to provide value to existing customers, strengthen your company’s brand, and share information about your company with potential customers. But you need to be strategic when creating it if you want it to generate positive results. [Read more…]