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Top 10 Videos Every Business Owner Needs to Watch Now

March 7, 2016 By Jessica Johns Pool

Don’t have time to attend conferences or lectures where the best and brightest are speaking? No worries. You can listen to videos that will help you improve your business or challenge your thinking about what is best for your company.

Here are the top 10 videos every businessperson should watch.

1. Building a Formidable Brand

Tony Hsieh, CEO of the online shoe and clothing shop Zappos, explains how Zappos grew to a billion-dollar brand by concentrating on exceptional customer service.

[Read more…]

Filed Under: Finance, Human Resources, Operations, Sales & Marketing Tagged With: brand management, hiring

Who Are The Brand Managers on Your Staff?

April 24, 2013 By Lindsey Perkins Wade

You might be looking at this headline and say, “Duh, the marketing team.”

Well, yes and no.

Yes, your marketing team has the specific responsibility of managing your company’s brand and marketing messages.

No, your marketing division is not the only group of people that represent your brand to the outside world.

Let me explain. [Read more…]

Filed Under: Sales & Marketing Tagged With: brand management, People

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The Private Business Owner is an online publication sponsored by Generational Equity. PBO aims to provide useful tips and information that will improve both the lives and businesses of entrepreneurs, as well as provide valuable insight into the company exit process through bi-weekly M&A Digests.
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