Your company has decided to do a webinar. Fantastic! You’ll engage your customers or prospects, share your expertise and hopefully convince a few to start doing business with you today.

But the advantages of a webinar don’t have to stop after the webinar is over. Its content can be packaged and repurposed for almost every platform out there. After all, a webinar is just one piece of your content marketing strategy.

Here’s a list of 14 ways you can get more content out a single webinar, grouped by medium. Share it internally with your marketing team and figure out what works within your company’s budget and time constraints. Not every avenue is a perfect fit for every company.

And one last note, use language that your customers and prospects use when repackaging the content. Phrases that your customers use are the most important keywords.  [Read more…]