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14 Ways to Repurpose Webinar Content to Maximize Its Value

June 19, 2014 By Lindsey Perkins Wade

ways-to-repurpose-webinar-contentYour company has decided to do a webinar. Fantastic! You’ll engage your customers or prospects, share your expertise and hopefully convince a few to start doing business with you today.

But the advantages of a webinar don’t have to stop after the webinar is over. Its content can be packaged and repurposed for almost every platform out there. After all, a webinar is just one piece of your content marketing strategy.

Here’s a list of 14 ways you can get more content out a single webinar, grouped by medium. Share it internally with your marketing team and figure out what works within your company’s budget and time constraints. Not every avenue is a perfect fit for every company.

And one last note, use language that your customers and prospects use when repackaging the content. Phrases that your customers use are the most important keywords.  [Read more…]

Filed Under: Sales & Marketing Tagged With: content marketing, social media, social media marketing

A Beginner’s Roadmap To Starting a Business Blog

March 22, 2012 By Lindsey Perkins Wade

Developing a business blog can be a wonderful way to provide value to existing customers, strengthen your company’s brand, and share information about your company with potential customers. But you need to be strategic when creating it if you want it to generate positive results. [Read more…]

Filed Under: Sales & Marketing Tagged With: blog, content marketing, internet marketing

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