Creativity in the form of new, highly targeted products and services and refined customer support are the lifeblood of middle-market companies. Thus, the smart executive aims to nourish creativity in his or her workforce.
Lest you think creativity is some touchy-feely subject for academics, think again.
The consequences of discouraging creativity can be dire. Missed revenue opportunities are just the first outcome. Employees who feel hemmed in become unmotivated and may even leave your organization in order to pursue their good ideas elsewhere. [Read more…]