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7 Tips on How To Grow Customer Relationships That Last

January 20, 2015 By Ken Perkins

Growing Customer Relationships

Solid customer relationships don’t materialize with the first handshake. They take cultivation. Which means extra effort, extra time, a bit of massaging and lots of TLC. Luring curious customers in the beginning is actually the easy part. What’s hard is getting a return visit. Building customer loyalty takes a strategic effort and the rewards of a large and ardent customer base can be momentous.

The art of building sustainable connections with customers – and it is an art – calls for the same ingredients that fuel any personal relationship. Trust. Respect. Chemistry. These days customer management is an increasingly vital aspect of running a business – and a successful strategy is an extremely useful tool, no matter your business model.

So what can you do to grow and maintain customer relationships? Here are several steps that can help. [Read more…]

Filed Under: Operations Tagged With: customer loyalty, customer service, improve customer satisfaction

How to Avoid Getting Fired By Your Real Boss

June 10, 2011 By Carl Doerksen

If I asked you who your boss was, you would probably tell me that your immediate supervisor is your boss. Or maybe you would say it’s the president of your company. Or maybe you’ll tell me that you’re the boss because you run your own business.

You’re wrong.

Your real boss, the one that truly counts, is your customer. [Read more…]

Filed Under: Sales & Marketing Tagged With: customer loyalty, improve customer satisfaction

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