The Private Business Owner

An Online Publication by Generational Equity

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7 Tips on How To Grow Customer Relationships That Last

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Growing Customer Relationships

Solid customer relationships don’t materialize with the first handshake. They take cultivation. Which means extra effort, extra time, a bit of massaging and lots of TLC. Luring curious customers in the beginning is actually the easy part. What’s hard is getting a return visit. Building customer loyalty takes a strategic effort and the rewards of a large and ardent customer base can be momentous.

The art of building sustainable connections with customers – and it is an art – calls for the same ingredients that fuel any personal relationship. Trust. Respect. Chemistry. These days customer management is an increasingly vital aspect of running a business – and a successful strategy is an extremely useful tool, no matter your business model.

So what can you do to grow and maintain customer relationships? Here are several steps that can help. [Read more…]

Getting To The Wow Factor: How To Exceed Your Customers’ Expectations

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It’s no secret that it’s harder to focus in today’s world with its smartphones, our constant use of the Internet, and social media platforms that update every second – it’s a wonder that we’re actually able to focus and get work done.

What are the implications of this new reality for owners of small and mid-sized businesses?

More things than ever before are fighting for our attention, which means that if a company wants to survive – and even thrive – it has to find something that makes it stand apart, something that makes its customers say, “Wow.” Because “wow” clients are loyal clients and will tell others about their “wow” experience with you.

Last week I attended a lecture given by Michael Hyatt, author of Platform: Get Noticed in A Noisy World, on intentional leadership. He made some great points, but one that really struck me was his discussion about exceeding customer expectations. [Read more…]

Customer Service: America’s View of Who Provides the Best and Worst [INFOGRAPHIC]

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We all know how crucial good customer service is to our business. A while back, Carl Doerksen pointed out that our “real boss” is not our manager or CEO but the customer.

The infographic below touches on some of the same points that Carl mentioned – things like following through with your promises, being knowledgeable about your company’s products and services, and treating people respectfully. [Read more…]