It seems to me that the growth of email newsletters has been exponential the last few years. Every day I seem to get 10 to 15 of these from various sources that I have provided my email address to over the years. Many of them are so non-newsworthy that they get deleted immediately (and I eventually opt out). Others seem to have some relevant information but they are usually so poorly written or designed that reading them is a chore. You’ve probably experienced something similar.

This made me wonder, what makes an effective email newsletter? What makes recipients want to open it every time it is emailed? [Read more…]