An Online Publication by Generational Equity
In 2004 Facebook reached 1 million users. By the end of 2012, Facebook had more than 1 billion monthly active users.
As the social media platform has grown, so too have the number of businesses on the site. After exploring proven tips for increasing engagement on Twitter last week, it’s time to look at strategies that increase engagement on Facebook, another social media giant. [Read more…]
Technology companies are going to war over patents. Not only are they paying billions of dollars for intellectual property, but they’re also filing lawsuits to protect their investments.
A recent case that started a few days ago is one that Oracle brought against Google. Oracle claims that Google’s Android operating system copied Java code, a “programming language and computing platform first released…in 1995.”
While the trial’s outcome will be important for software developers regarding what constitutes copyright infringement, Oracle’s history with Java provides a lesson about opportunities for all private business owners. [Read more…]
We’ve explored many facets of productivity lately—tips for middle-market business owners, ways to boost productivity in the home office, what bosses do to bring down productivity, how a work-life balance increases it—but we haven’t explored what employees actually do when they are being unproductive.
I ran across an infographic packed with interesting statistics about just that—what employees do when they’re wasting company time. For instance, the infographic says 40 percent of estimated productivity loss is from nonwork-related Internet surfing, and 31.2 percent of workers feel that it is appropriate to surf nonwork-related sites at the office. [Read more…]
As social media sites gain real estate on the Internet, more and more businesses are signing up for Facebook and Twitter accounts, creating an Internet presence for their brand. Not only can private businesses market their products and services through social media, they can also engage and interact with customers, solving problems and answering questions in real time. [Read more…]
Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have. That thinking won’t help you grow your business.
Do the thousands of people that “liked” your Facebook page interact with your business? Do they share your products and services with others? Do they tell you what their likes and dislike are?
If there is no relationship between you and all of these followers – if they don’t interact with you – then they don’t offer much value to you. [Read more…]