If Google+ is not included in your company’s marketing strategy, it’s time to add it. The social media platform is here to stay and can give your business’ marketing strategy a refreshing boost with easy-to-implement steps. [Read more…]
Rush for Patents Highlights Opportunities for Business Owners
Technology companies are going to war over patents. Not only are they paying billions of dollars for intellectual property, but they’re also filing lawsuits to protect their investments.
A recent case that started a few days ago is one that Oracle brought against Google. Oracle claims that Google’s Android operating system copied Java code, a “programming language and computing platform first released…in 1995.”
While the trial’s outcome will be important for software developers regarding what constitutes copyright infringement, Oracle’s history with Java provides a lesson about opportunities for all private business owners. [Read more…]
Why You Can’t Ignore SEO (Search Engine Optimization) [INFOGRAPHIC]
Maybe you’ve heard the term SEO but have no idea what it is. Possibly you know it stands for search engine optimization but are still in the dark about its meaning. You’re not alone.
According to a survey done in 2009, just under half of small business owners had websites, but I’m willing to bet that the number has risen during the past two years. If you are one of those businesses with a website, hopefully your web design firm has educated you on the importance of creating a site that is search engine-friendly. [Read more…]
PBO Link Roundup for August 16th, 2011 – Google buys Motorola Edition
In today’s edition of the link roundup we begin with three articles that look at Google’s recent acquisition of Motorola. All three have a different take and tone. Then we move onto a variety of topics including: the vicious cycle created when businesses are afraid to hire until consumer demand returns; the 10 biggest lies of business school; and an interesting discussion of “ecological mayhem”.
PBO Link Roundup for July 12th, 2011
This is the first a new regular series of posts here at the Private Business Owner that will, quite simply, round up compelling and informative links from around the web that are germane to the topics written about and discussed on this site.
Let’s get right to it.