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How To Use Analytics To Create A Rock Star Sales Team

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recruiting-hiring-predictive-analytic-toolsAnalytics – while sometimes overwhelming – play an important role in the marketing sphere of a business. It’s easy to look at online ads, identify the ones that have the highest click-through rate, and create more ads like them. However, not all divisions in the corporate world are accustomed to leveraging analytics nor do all departments have data that would be helpful.

One area that doesn’t incorporate analytics is recruiting and human resources. According to Deloitte’s Global Human Capital Trends 2014 report, 86 percent of human resources professionals don’t use analytics at all. But that’s changing. [Read more…]

Managing Technical Employees

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In his eye opening book, “Men Are From Mars and Women Are From Venus“, John Gray explains some of the friction between men and women based on communication gaps and their overall differences in emotional needs. The lack of understanding of these differences has been a source of frustration between the genders for centuries. In the business world, there is a parallel of equal frustration.  It exists between management and technical employees.

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