The company website, while far from a new-fangled thing, still gets treated by many business owners like an annoying brochure – not worth their attention and finished when launched. This could be one of the biggest marketing mistakes made by small-to-medium sized businesses.

A static, unprofessional website doesn’t work as hard for your company as it can and should, nor does it provide return on your investment.

To find out if your corporate website is working as hard as it should, ask yourself if your site performs these five essential tasks: [Read more…]