It’s no secret that it’s harder to focus in today’s world with its smartphones, our constant use of the Internet, and social media platforms that update every second – it’s a wonder that we’re actually able to focus and get work done.

What are the implications of this new reality for owners of small and mid-sized businesses?

More things than ever before are fighting for our attention, which means that if a company wants to survive – and even thrive – it has to find something that makes it stand apart, something that makes its customers say, “Wow.” Because “wow” clients are loyal clients and will tell others about their “wow” experience with you.

Last week I attended a lecture given by Michael Hyatt, author of Platform: Get Noticed in A Noisy World, on intentional leadership. He made some great points, but one that really struck me was his discussion about exceeding customer expectations. [Read more…]