Mission statements are largely ignored and not motivating. They might be plastered on the wall of a corporate office or included in each employee manual, but often people can’t tell you what their company’s mission is, much less what it means to them and their role with the company.

You don’t want to be part of that majority. You want your employees to know your mission statement. You want them to get inspired by the philosophy that the company was founded with. You also want your staff to able to succinctly share that with others.

When you’re faced with tough decisions, it’s invaluable to have a mission statement that reminds you what your company stands for, what differentiates you from competitors, and how you should behave.

How you can create this guiding light? First, you need to understand what the mission statement should be. Then, you need to answer questions related to your business that will provide a foundation for a mission statement. [Read more…]