Running a successful business is the goal of every business owner. Eventually though you will need to sell the company in order to move on to your next venture or to retire and sail off into the sunset Jimmy Buffett style. In order to obtain the most money upon the sale of your company,you will need to ensure that every aspect of your company is “buyer ready.” Developing an ongoing, stable revenue stream comprised of satisfied customers is one of the most important things you can do to make your company buyer ready.
A couple of months ago, John Warrillow wrote an article for Inc.com called “One Question Can Predict the Future of Your Company.” In it, he discusses a common problem for all business: monitoring customer satisfaction levels. [Read more…]