• Home
  • About
  • Contact

The Private Business Owner

An Online Publication by Generational Equity

  • M&A
  • Finance
  • Human Resources
  • Operations
  • Sales & Marketing
You are here: Home / Archives for sales

How To Use Analytics To Create A Rock Star Sales Team

July 16, 2014 By Lindsey Perkins Wade

recruiting-hiring-predictive-analytic-toolsAnalytics – while sometimes overwhelming – play an important role in the marketing sphere of a business. It’s easy to look at online ads, identify the ones that have the highest click-through rate, and create more ads like them. However, not all divisions in the corporate world are accustomed to leveraging analytics nor do all departments have data that would be helpful.

One area that doesn’t incorporate analytics is recruiting and human resources. According to Deloitte’s Global Human Capital Trends 2014 report, 86 percent of human resources professionals don’t use analytics at all. But that’s changing. [Read more…]

Filed Under: Human Resources Tagged With: hiring, hr advice, People, recruiting, sales

Has Your Company Identified All Its Competitors?

February 3, 2014 By Lindsey Perkins Wade

When asked to name your company’s competitors, you might quickly list several companies in your niche. But are those entities your business’ only competition?

No, says the Rapid Learning Institute’s Michael Boyette in a recent article. [Read more…]

Filed Under: Sales & Marketing Tagged With: competitors, sales

How To Be A Great Salesperson

April 18, 2013 By Lindsey Perkins Wade

Many people liken a great salesman – a man or woman who can quickly adapt to any situation – to chameleons, a class of lizards of which some have the ability to change their coloring for camouflage purposes.

A more fascinating and impressive creature that is stellar at adapting is the octopus, which can change not only its color but its texture as well. Watch the video below for this phenomenon.

Just as octopi have to adapt to their surroundings to survive, salespeople must adapt not only to different personalities but also to a variety of situations in order to thrive.

In honor of the remarkable octopus and its eight arms, here are eight other types of professions/traits that a great salesperson must channel to be the best at their jobs. [Read more…]

Filed Under: Sales & Marketing Tagged With: sales

Increase Sales With 3 Simple Tactics

January 19, 2012 By Lindsey Perkins Wade

We’re always looking for new ways to increase sales. Here are three simple tactics to improve your bottom line. [Read more…]

Filed Under: Sales & Marketing Tagged With: productivity, sales, upselling

PBO Link Roundup for August 11th, 2011

August 11, 2011 By Jerod Morris

In today’s edition of the link roundup, you get: a conversation with the president of Standard and Poor’s; myths about social media marketing for businesses; and tips on a) how to look and act like a leader, and b) how to backup the precious information on your smartphones.

[Read more…]

Filed Under: Link Roundup Tagged With: business, sales, sell, social media

  • 1
  • 2
  • Next Page »

The Private Business Owner – A Generational Equity Blog

The Private Business Owner is an online publication sponsored by Generational Equity. PBO aims to provide useful tips and information that will improve both the lives and businesses of entrepreneurs, as well as provide valuable insight into the company exit process through bi-weekly M&A Digests.
  • Learn more about Generational Equity

Set Yourself Up For Success

To help business owners become more informed, we've created free, valuable whitepapers to help you as you embark on your jouney.

Start learning today!

  • How To A Build A "Buyer Ready" Business
  • 5 Common Mistakes To Avoid When Selling A Business
  • Uncover Why Investors Are Motivated To Buy Your Business
  • Exit Planning Basics: What You Need To Know Before You Start
  • Everything You Need To Know About The Evaluation
  • How To Find Buyers For Your Business
  • Unlock the 4 Secrets To A Successful Business Sale
  • Ultimate Glossary of Must-Know Terms If You're Selling A Business
  • Acquisition Case Study of Johnston Enterprises: A Novel Split Pays Off

© 2022 Generational Equity. All rights reserved.      General Disclaimer / Privacy Policy