Analytics – while sometimes overwhelming – play an important role in the marketing sphere of a business. It’s easy to look at online ads, identify the ones that have the highest click-through rate, and create more ads like them. However, not all divisions in the corporate world are accustomed to leveraging analytics nor do all departments have data that would be helpful.
One area that doesn’t incorporate analytics is recruiting and human resources. According to Deloitte’s Global Human Capital Trends 2014 report, 86 percent of human resources professionals don’t use analytics at all. But that’s changing. [Read more…]