The Private Business Owner

An Online Publication by Generational Equity

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How To Use Analytics To Create A Rock Star Sales Team

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recruiting-hiring-predictive-analytic-toolsAnalytics – while sometimes overwhelming – play an important role in the marketing sphere of a business. It’s easy to look at online ads, identify the ones that have the highest click-through rate, and create more ads like them. However, not all divisions in the corporate world are accustomed to leveraging analytics nor do all departments have data that would be helpful.

One area that doesn’t incorporate analytics is recruiting and human resources. According to Deloitte’s Global Human Capital Trends 2014 report, 86 percent of human resources professionals don’t use analytics at all. But that’s changing. [Read more…]

How To Be A Great Salesperson

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Many people liken a great salesman – a man or woman who can quickly adapt to any situation – to chameleons, a class of lizards of which some have the ability to change their coloring for camouflage purposes.

A more fascinating and impressive creature that is stellar at adapting is the octopus, which can change not only its color but its texture as well. Watch the video below for this phenomenon.

Just as octopi have to adapt to their surroundings to survive, salespeople must adapt not only to different personalities but also to a variety of situations in order to thrive.

In honor of the remarkable octopus and its eight arms, here are eight other types of professions/traits that a great salesperson must channel to be the best at their jobs. [Read more…]