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14 Ways to Repurpose Webinar Content to Maximize Its Value

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ways-to-repurpose-webinar-contentYour company has decided to do a webinar. Fantastic! You’ll engage your customers or prospects, share your expertise and hopefully convince a few to start doing business with you today.

But the advantages of a webinar don’t have to stop after the webinar is over. Its content can be packaged and repurposed for almost every platform out there. After all, a webinar is just one piece of your content marketing strategy.

Here’s a list of 14 ways you can get more content out a single webinar, grouped by medium. Share it internally with your marketing team and figure out what works within your company’s budget and time constraints. Not every avenue is a perfect fit for every company.

And one last note, use language that your customers and prospects use when repackaging the content. Phrases that your customers use are the most important keywords.  [Read more…]

Why Your Business Needs A Blog

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Business blogs can be a pain. They take time and money to set up, not to mention the resources required to maintain and promote them. In essence, they add another thing to your already long to-do list.

With all this in mind, sometimes business owners and CEOs have a hard time seeing the upside of creating a business blog.

But I’ve got news for you: Business blogs are special. And the benefits definitely outweigh the negatives. [Read more…]

Increase Your Facebook Audience Engagement With These Effective Strategies [Infographic]

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In 2004 Facebook reached 1 million users. By the end of 2012, Facebook had more than 1 billion monthly active users.

As the social media platform has grown, so too have the number of businesses on the site.  After exploring proven tips for increasing engagement on Twitter last week, it’s time to look at strategies that increase engagement on Facebook, another social media giant. [Read more…]

Study Reveals Proven Tips for Increasing Engagement on Twitter [Infographic]

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Twitter has been around for seven years now, and the majority of businesses – estimates range from 50 percent to 80 percent – have taken to the social media platform. But many marketers are still searching for the “perfect tweet formula.”

In order to stay relevant, businesses will have to continue developing their social media marketing strategies as the Internet evolves – making the hunt for that perfect formula an ongoing one. But don’t let that get you down or overwhelm you.

Regardless of what new features are rolled out tomorrow or what new networks emerge, there is something that social media marketing teams can do today – analyze information that we have and add new best practices to our arsenals.

One study that helps us get closer to the perfect formula comes from Buddy Media. Nine months ago the company published an analysis that examined what was driving user engagement on more than 300 of the top brands on Twitter. [Read more…]