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Study Reveals Proven Tips for Increasing Engagement on Twitter [Infographic]

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Twitter has been around for seven years now, and the majority of businesses – estimates range from 50 percent to 80 percent – have taken to the social media platform. But many marketers are still searching for the “perfect tweet formula.”

In order to stay relevant, businesses will have to continue developing their social media marketing strategies as the Internet evolves – making the hunt for that perfect formula an ongoing one. But don’t let that get you down or overwhelm you.

Regardless of what new features are rolled out tomorrow or what new networks emerge, there is something that social media marketing teams can do today – analyze information that we have and add new best practices to our arsenals.

One study that helps us get closer to the perfect formula comes from Buddy Media. Nine months ago the company published an analysis that examined what was driving user engagement on more than 300 of the top brands on Twitter. [Read more…]

How Secure Are Your Company’s Social Media Accounts?

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Your company’s social media profiles are not safe, and there are no exceptions to this rule.

This is not a scare tactic – it’s reality. Being a small business doesn’t protect you against hackers, and neither does being a large business.

Don’t believe it? Ask Fox News, PayPal UK, or Mat Honan. [Read more…]

More Companies Should Use Social Media Marketing, Numbers Say [INFOGRAPHIC]

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As social media sites gain real estate on the Internet, more and more businesses are signing up for Facebook and Twitter accounts, creating an Internet presence for their brand. Not only can private businesses market their products and services through social media, they can also engage and interact with customers, solving problems and answering questions in real time. [Read more…]

Stop Caring About the Number of Social Media Followers Your Business Has

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Many companies only care about the number of Facebook likes or Twitter followers their corporate social media accounts have. That thinking won’t help you grow your business.

Do the thousands of people that “liked” your Facebook page interact with your business? Do they share your products and services with others? Do they tell you what their likes and dislike are?

If there is no relationship between you and all of these followers – if they don’t interact with you – then they don’t offer much value to you. [Read more…]